Through the Project Marketplace event, the following objectives are pursued:
- To promote university–industry collaboration and strengthen its development at the international level,
- To raise awareness of R&D, technology, and innovation through a holistic approach to digital and green transformation (twin transformation),
- To foster a culture of project preparation and development in line with the Sustainable Development Goals,
- To bring together representatives of universities, research institutions, and private-sector organizations from Türkiye and abroad on a common platform,
- To create a foundation for joint R&D and innovation projects, as well as financial and technological collaborations, through interdisciplinary and international partnerships,
- To contribute to the commercialization processes of innovative ideas.